My Story + Values
If you’ve ever built a business that felt “good enough” but not abundant, I’ve been there.
Hi, I’m Anne C Bishop. I came to business the way many of us do — through my own body.
Most service providers start their business with passion, but end up trading every hour for every dollar.
As a young woman in chronic pain, Pilates gave me back my strength, my form, and my confidence. But the truth is, the pain also took a toll on my mental and physical health. Entrepreneurship was the one structure flexible enough to let me keep moving. My business gave me time freedom: space to rest when pain flared, to shape my schedule around my body’s needs, and to keep pursuing my own well-being while helping others find theirs.
When I opened my Pilates studio in 2002, long before Pilates was a household name, the model worked… for a while. My studio thrived, I trained teachers, spoke at conferences, and became a recognized leader in the field. My business gave me stability, but not momentum. I was moving and yet still stuck in place.. Good enough is a plateau. And plateaus don’t build wealth.
I realized I could expect more from my business than just time freedom or self-expression. I could stand against settling and instead ask my business to generate true financial strength for me, my family, and my community.
That turning point led me to the hidden lever: pricing and recurring revenue. With it, I raised my own pay, invested in retirement, gave my staff stability, and reclaimed time for both my health and my family. For the first time, my business worked for me, not the other way around.
I first proved this model in my Pilates studio, and then expanded it to my online business, The Embodied Business Institute. Since 2017, I’ve guided coaches, movement educators, and service-based entrepreneurs to use recurring revenue into their programs and began teaching others this concept in 2020, showing that this model works in the studio, online, and anywhere expertise meets service.
Today, as the founder of Profit for Wellbeing, I bring it all together. With science-backed tools like the Profit Habit Tracker and frameworks drawn from my training at Harvard and the Pricing Overhaul Method™, I show entrepreneurs how to create businesses that self-fund their dreams.